Burberry Timepieces press kit
We developed a loose-leaf structure with each watch shown on a separate sheet, and a description of it in various languages on the back. The press release is printed on its own sheet and there is also a page which holds a CD with images for the press. The paper stock matches Burberry’s packaging, and the signature check pattern is incorporated subtly throughout the piece. The belly band holding everything together recalls the belt from the brand’s signature trench coat.