Agoy packaging

We worked with Agoy, a London-based yoga company, to help the brand find its core values – quality products, style, and a healthy, holistic lifestyle. We have applied subtle tweaks such as using a more welcoming off-white background for their packaging, rather than the stark and clinical white used formerly. The logo’s palette has also made the transition from primary rainbow colours to a more earthy yet elegant range of tones. The use of 100% recycled paper, soy-based inks and clean typography are essential.