We designed an ensemble of materials – invitations, press kit, tote bag and limited edition poster – for the press launch of the Amour phone. Every element of the press kit revolves around the Amour graphics, from the die-cut pocket opening of the folder to the CD and the bespoke envelope.
We designed this press kit for the launch of Sunglass Hut’s new concept store on Oxford Street. It features the new imagery style for the brand which we helped develop, along with photographs of the new store and the press release. The loose-leaf cards were contained within a black oyster box which also held a CD on the inside cover.
We developed a loose-leaf structure with each watch shown on a separate sheet, and a description of it in various languages on the back. The press release is printed on its own sheet and there is also a page which holds a CD with images for the press. The paper stock matches Burberry’s packaging, and the signature check pattern is incorporated subtly throughout the piece. The belly band holding everything together recalls the belt from the brand’s signature trench coat.