Yes, we also do FMCG! This is an energy drink with the brief of creating a eye-catching shelf presence. The target market is both men and women who need energy for work, for staying up late to study or to hit the town. The bullseye works well with the “Focus” name and the silhouette figures in silver add dynamism.
Much of great packaging design is about psychology — a thorough understanding of brand values and consumer purchasing decisions, knowledge of the impact at the point of sale and recognising the needs of the retailer. This all leads to creating packaging that our clients, and their customers, love.
Of course, there are practical aspects to packaging design too. Beautiful shapes and graphics must also be space efficient for transport and retail display. Packaging materials need to reflect brand values while not costing more than the product itself!
At Madomat we’ve worked with leading brands in the luxury goods, telecoms and FMCG sectors. Our designers understand both the practicalities and the beauty of great packaging.
Please give us a ring or drop us an email so we can discuss your needs.
This special edition packaging for the N97 is for Nokia’s VIP customers. A vibrant shade of blue, one of the Nseries colours, peeks out from the inside of the sleeve and highlights the custom-made USB flash drive. The phone charger and all accessories are stored inside their own hidden compartment.
We worked with Agoy, a London-based yoga company, to help the brand find its core values – quality products, style, and a healthy, holistic lifestyle. We have applied subtle tweaks such as using a more welcoming off-white background for their packaging, rather than the stark and clinical white used formerly. The logo’s palette has also made the transition from primary rainbow colours to a more earthy yet elegant range of tones. The use of 100% recycled paper, soy-based inks and clean typography are essential.
Having an identity crisis? Is your logo a no-go? We can help.
We also design and produce every form of print from stationery to brochures, packaging to POS, invitations to press kits. And on the digital front, we design and develop everything from a simple “shop window” presence to e-commerce websites and content management systems — all of which can be integrated into effective email campaigns.
If you are looking for promotional items, we have some eye-catching USB flash drives, post-it notes, notebooks and pencil cases made from recycled materials such as CD cases and car tyres.
Would you like to see more? Please have a look at our portfolio, see our
published work, or check out our client list and testimonials.
NOTTING HILL, LONDON
AMERSHAM, BUCKINGHAMSHIRE