
JoJoJam identity
JoJoJam offers sports equipment at accessible prices. We named the brand and created the logo, which imparts a sense of fun and dynamism through its typography and colours. Featured in the LogoLounge 5 book.

JoJoJam offers sports equipment at accessible prices. We named the brand and created the logo, which imparts a sense of fun and dynamism through its typography and colours. Featured in the LogoLounge 5 book.
Having worked in branding for more than fifteen years, we understand branding strategy inside out and we apply it rigorously to the design and development process.
We work through the emotional and rational aspects of the target market’s purchase decision factors and ensure the processes our designers apply reflect and build on them successfully.
Brands are made up of much more than the design of a logo and its related corporate identity. They include every touchpoint the target market experiences, including packaging design, advertising, web design and brochures.
Effective branding means getting everything right. At Madomat, we specialise in the development of brands that target markets love — and the development of brand guidelines that brand managers love — from day one!
Please give us a ring or drop us an email so we can discuss your needs.

This identity is inspired by the personal, nature-focused work of this fashion photographer. Though photographers do not often have their own logo, Michael Woolley wanted to turn heads with something bold and unexpected. Featured in the book LogoLounge Master Library: Initials & Crest Logos.