This before-and-after blog on brand identity boasts the clever name Brand New. Top tags include “gradient”, “wordmark” and “sans serif”. It provides detailed reviews, ranging from admiring to scathing, of the new visual identities of well-known brands.
Brand New
JoJoJam identity
JoJoJam offers sports equipment at accessible prices. We named the brand and created the logo, which imparts a sense of fun and dynamism through its typography and colours. Featured in the LogoLounge 5 book.
Kowy DiSpirito identity
Kowy DiSpirito is a womenswear label with a classic yet idiosyncratic feel. The blush colour of the stationery is a bespoke colour, not found in the Pantone book, much as the label’s clothes are unique and not found en masse on the high street.