This advertising campaign promoted the opening of the new concept store on Oxford Street. It was a “domination campaign” at the Bond Street Underground station, totalling 34 posters of various sizes. We helped develop this new look and feel for Sunglass Hut, including its expression in the stores. We also implemented the campaign itself.
We were commissioned to art direct this advertising campaign for Burberry Prorsum Accessories, which was also used as a look book concertina for press usage. Christopher Bailey, the brand’s creative director, was interested in creating a “moody” atmosphere. We created depth with a textured backdrop and maintained crisp detail on the products. Photography by Coppi Barbieri.
Burberry wanted a happy campaign promoting specific products for customers to purchase at Christmas. The ads were run as full pages in the New York Times and billboards in Japan. We art directed the campaign, chose the photographers, and commissioned the production management. Photography by Terry Tsiolis.